Top News

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MARKET TRENDS

2 Feb 2026

Green Screens: How Ad Tiers Are Trimming the Grid

American viewers are flocking to ad-supported streaming, a shift that is inadvertently slashing energy costs and reshaping platform infras...

Aerial view of a data centre complex with large solar panel arrays on building rooftops in a rural setting

INNOVATION

24 Feb 2026

Mining Heat to Power the Modern Cloud

Close-up of a hand holding a smartphone with streaming platform logos on screen in front of a television

RESEARCH

19 Feb 2026

Why Your Binge Watch Costs More Than You Think

Latest News

Cloud Giants Test AI That Cuts Cooling Bills

Wide-angle view of a large data centre with illuminated server rows and an industrial steel ceiling structure

RESEARCH

19 Jun 2026

MIT and Stanford's AI cooling system cuts data center energy use by 35%, with AWS and Google Cloud already running trials.

RESEARCH

19 Jun 2026

Cloud Giants Test AI That Cuts Cooling Bills

MIT and Stanford's AI cooling system cuts data center energy use by 35%, with AWS and Google Cloud already running trials.

Blue-lit data centre corridor with rows of server racks and digital network overlay on a reflective floor

INNOVATION

4 May 2026

Streaming’s Big Cool Down Hits the Mainstream

Liquid cooling is no longer a niche experiment. In 2026, it is the essential fix for the massive energy demands of our AI and streaming ha...

Modular containerised long-duration energy storage units with louvred panels on a flat rooftop at dusk

INVESTMENT

28 Apr 2026

Why Meta Is Betting Big on Long-Duration Storage

A massive energy storage deal marks a pivotal shift as tech giants move to decarbonize the infrastructure behind global digital streaming

Hands on laptop keyboard with green digital ESG icons and sustainability symbols hovering above the screen

TECHNOLOGY

23 Apr 2026

Cutting Through the Static of Peak Demand

Broadpeak’s GEASCDN platform is slashing peak streaming bandwidth by half, proving that high-quality video doesn't have to cost the Earth

Person watching a live streamed music concert on a laptop with a vinyl record and coffee cup on the desk

PARTNERSHIPS

15 Apr 2026

The Great Green Merger of Streaming

Rumble’s $767 million deal for Northern Data swaps traditional fans for liquid cooling, aiming to slash energy costs and dominate AI video

INSIGHTS

14 Mar 2026

How Netflix Taught Its AI to Save Power

Netflix leverages AI encoding and clean mobile power to cut emissions by nearly half, setting a new efficiency gold standard for the indus...

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